Milán Juhász is an independent Natural wine maker located in the south of Hungary. We were approached by Milán to create an identity and series of labels for his recently founded winery. His natural wines are hand crafted by traditional & organic techniques. The visuality reflects this heritage with a hint of contemporary touch.
For Milán wine making is an art form, where technique and instinct pay equal importance. This inspired the use of hand painted patterns to represent the feel and taste profile of each wine. This is complemented by a fine organic title serif with details as delicate as grape tendrils. The label follows an unconventional oval shape creating a distinct and contemporary frame around the artworks.
Photography by Classmate Studio & Henri Vogt
J.M. Wines instagram
Brand and Packaging